Contractor / Home Services
How a New Jersey Roofing Company Got 50% More Traffic and 30% More Leads
- 50% traffic increase
- 30% more leads
- 12% more inbound calls
The Problem
Jamie Roofing’s old website generated little search traffic or phone contact. Its 2014 design also slowed visitors on mobile devices.
The site lacked service-area pages and buried its quote request. A mobile page took 6.4 seconds to load.
What We Built
Quote path. The homepage names the roofing service and keeps the phone number and quote form above the fold.
Service-area pages. Each city and county page explains the relevant repair service and supports local roofing queries.
Mobile speed overhaul. Cut load time from 6.4 seconds to under 2 seconds on 4G.
Proof on service pages. We added licence details, insurance badges, Google review totals, and project photos.
Phone access. Mobile visitors can use a fixed call button from each service page.
The Results
| Metric | Change |
|---|---|
| Organic traffic | ↑ 50% |
| Lead form submissions | ↑ 30% |
| Inbound calls | ↑ 12% |
| Mobile load time | ↓ 70% (6.4s → 1.9s) |
Measured over 90 days post-launch against the same 90-day period prior.
What Made the Difference
The service-area pages matched roofing searches to the cities Jamie serves. Faster mobile pages and a visible quote path helped turn those visits into calls and form submissions.
Case study review
Need a website or product with a clear business job?
Share the current system, users, and outcome. We will help define the practical next release.